It Began with a Simple Promise
For me, the mission is simple, but the work is profound. Over ten years ago, in my London apartment that always smelled faintly of lavender, I started Delune with a simple promise to myself: if nature could calm my mind, it could care for my skin too. I wasn't chasing trends or perfect routines - I was looking for small, honest rituals that made hard days feel softer. That search became Delune.
Our First Big Order
In 2017, a small subscription service took a chance on us - and we packed every bottle by hand at the dining table, the room filled with the scent of oils and late-night TV. We labeled until our fingers ached, equal parts panic and pride keeping us awake. That first wholesale order felt like a quiet turning point. It wasn’t just proof that our formulas worked; it was proof that somewhere out there, people understood what I was trying to say - that simple, honest rituals can change the way a day feels.
Many Late Nights
Before there was a studio, there was my bedroom - stacked with glass bottles, hand-cut labels, and quiet dreams that smelled faintly of lavender. We learned to do things the slow way: batch, rest, test, repeat - until what left our door felt calm, considered, and trustworthy. There were late nights spent learning by touch and scent, chasing that balance between what felt natural and what truly worked. Those habits never left. The room got bigger, the shelves taller, the world wider - but the care stayed the same.
The Ritual Remains Unchanged
I still make decisions the way I did in that first little London room - slow, curious, and with both hands on the work. That instinct, that care, still lives in every bottle we make. Over the years I’ve learned that when a ritual is honest, it gives back in kind. Each Delune formula carries that belief - a quiet harmony of gentle botanicals and proven science. No noise, no excess, just what your skin and home truly need. Everything that leaves our hands mindfully sourced, with ingredients and ethics I’m proud to stand behind.
Now Global
When I think back to those first hectic years - juggling stock and labels on my dining table - I could never have pictured this. Now, seeing our packaging built to protect what’s inside, and boxes bound for our new home in the UAE and beyond, it feels like a dream gently unfolding. It’s proof that simple, honest care can cross oceans - and that our quiet kind of joy has found its way into homes around the world.
Delune Isn't About Doing More, It's About Feeling More.
From those early days, our mission has been to craft products rooted in both science and soul. As we grow globally, our commitment to quality and ethical sourcing remains absolute. Delune isn't about doing more; it's about feeling more - more grounded, more present, more you. If these formulas earn a place in your home, know they were made with care, patience, and a quiet kind of joy.
This brand began with a few bottles on a windowsill and a hope that care could be simpler. That hasn’t changed. If Delune finds a place in your routine or your home, know it was made with patience, curiosity, and a lot of heart.
With love and gratitude,
Luigi
