Cake Cloud
soft pink-nude, the everyday one

THE SHADE EDIT
Four shades.
One mood:
yours.
No statements, no commitment. Each shade is a sheer, buildable wash — your lips, but glossier, with a little more depth if you layer. There is no wrong answer here, only the one you reach for most.
Your mood. Your shade. Your story.
Sugar Kiss
a juicy, fresh flush
Iced Mocha
warm, sheer, your-lips-but-browner
Mint Crush
barely-there cool tint, all shine
WHO THIS IS FOR
For the
moments in
between.
For lips that live in the real world — after coffee, before the meeting, in the back of a cab, at your desk at 3pm. When lipstick feels like effort but bare lips feel unfinished, this is the swipe that closes the gap. No mirror, no precision, no overthinking.
It won't change your face.
It will finish it.
For the handbag essential
one in every bag
For after-coffee touch-ups
mirror-free, always
For lipstick-fatigue days
comfort over commitment
For the last swipe before sleep
a comforting overnight treat
Buttered in Seed Butters
Whipped with nourishing shea and murumuru seed butters and botanical extracts — the ultra-conditioning duo that leaves parched lips feeling soft, cushioned and comfortable.
Swipe, Anytime
Smooth on alone for a fresh glossy finish, layer over lip liner for a softer look, or apply generously before bed as a comforting overnight lip treatment. No mirror required.
How much color do the shades give?
They're sheer, buildable washes of color rather than full-coverage lipstick — a soft, your-lips-but-glossier flush in one swipe, with a little more depth if you layer. Cake Cloud, Iced Mocha, Sugar Kiss and Mint Crush each bring their own subtle tone, and all are easy to wear day to day.
Is it sticky, and how long does it last?
Not sticky at all — it's a plush, buttery balm with a juicy (never tacky) sheen. Like any balm, it's made to be reapplied through the day, especially after eating or drinking, so it's an easy one to keep in your bag for quick, mirror-free top-ups.
Is Lip Butter Balm vegan and cruelty-free?
Yes — Delune products are never tested on animals and contain no animal by-products.
Is Lip Butter Balm gluten-free?
It's formulated without gluten. While all Delune products are formulated to be gluten-free, we can't guarantee they're produced in a gluten-free facility. As the National Celiac Association notes, unless a cosmetic is ingested, gluten in topical products shouldn't be an issue.
Is Lip Butter Balm suitable for all skin types?
Yes — it's suitable for all skin types, including sensitive skin. As with any new product, patch test first if you know your skin is easily reactive.